Global Nonprofit Leaders Mourn Digital Pioneer John Haydon

Heartfelt tributes are flowing from all corners of the nonprofit marketing world this week following the passing of fundraising expert John Haydon.

Haydon, 53, of Cambridge, Mass., died this weekend after a public battle with follicular dendritic cell sarcoma. While battling the disease, Haydon was able complete a final book, Donor Care, which will be released in March.

His colleagues in the industry universally praised Haydon’s courage, character, humility and dedication to his craft.

“His passing is an immense loss to the nonprofit sector,” wrote Steven Shattuck, Chief Engagment Officer of Bloomerang. “… John was arguably the best at contextualizing a vast array of digital strategies for nonprofits, specifically. What made him particularly effective was that he had an underlying knowledge of what made fundraising work. He understood donor motivation, psychology, and behavior.”

“Throughout our friendship, I knew John as a scathingly brilliant marketer and trainer,” wrote fundraising expert Pamela Grow. “Still, it was his wholehearted generosity, a tenet of Buddhism, that made me and many others love John so much.”

“He passed with the rising of the snow moon, full moon, super moon. A special celestial event,” wrote Beth Kanter, of the popular Beth’s Blog. “We will all miss him and a great loss to the nonprofit marketing field.”

Haydon’s passing drew the attention of the world’s largest nonprofit entities on one of his favorite social networks, Twitter. “We will always remember our dear friend, @JohnHaydon,” Tweeted @GivingTuesday. “John was an early ambassador of GivingTuesday and a true believer in sharing generosity.”

Nearly every published tribute to Haydon ends with a reminder to check out Donor Care upon its release in March 2020. You can do so here.

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